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Alternative generation: disenfranchised youth look to co-ops for work | Guardian Sustainable Business | theguardian.com

Alternative generation: disenfranchised youth look to co-ops for work | Guardian Sustainable Business | theguardian.com

Edible Education 101: Michael Pollan (2015)

Growing More Perennial Vegetables and Herbs

Sunchokes full proof harvest combined with runner beans perennial crops. The Two Perennial Crops You Should Grow in Your Home Garden 10 lbs of tubers from one plant

Prophet Mike and the Jerusalem Artichoke

How to cook jerusalem artichokes

A Brief History of the Modern Strawberry - As a parent this matters! Yes there are easy solutions!


The Most Entrepreneurial Group in America Wasn't Born in America | Inc.com

The Most Entrepreneurial Group in America Wasn't Born in America | Inc.com

The habits of highly boring people | Chris Sauve | TEDxCarletonU This is an excellent TED Talk! DD Vasseur Recommends !t!

War & Statecraft by An Exchange | Articles | First Things - " I like this site, it teaches you how to think instead of what to think!

War & Statecraft by An Exchange | Articles | First Things

Russian Streets Turned into Huge Frozen Block after Water Pipes Burst Du...

Janette Sadik-Khan on Twitter: Walkable - livable Cities great tweets!

Janette Sadik-Khan on Twitter: "Stop paving paradise. Put up a parklet instead. Pearl St, Manhattan #tbt streets http://t.co/MFudFIfLA5"Embedded image permalink

I really love her tweets ! What a beautiful mind!

The Hidden Costs of Hamburgers

A Brief History of the Modern Strawberry

A Brief History of the Modern Strawberry - YouTube Watch - Why buy organic or grow your own hanging berries

A Brief History of the Modern Strawberry - YouTube

Manufacturing | Connecticut | Veteran Owned Business Directory - Free Listings for Veteran Businesses

Manufacturing | Connecticut | Veteran Owned Business Directory



Browse Veteran Owned Businesses

Newcastle Ale Takes a Novel Approach to Crowdsourcing a Super Bowl Ad

Newcastle Ale Takes a Novel Approach to Crowdsourcing a Super Bowl Ad



Newcastle Ale Takes a Novel Approach to Crowdsourcing a Super Bowl Ad
© Image: Shutterstock / Brocreative
EDITORIAL

NEWCASTLE ALE TAKES A NOVEL APPROACH TO CROWDSOURCING A SUPER BOWL AD

Crowdsourced Super Bowl ads are nothing new. Two years ago, it seemed like everyone was doing it — and even though the excitement hasn’t exactly persisted, several brands are once again turning to the crowd to make a splash in America’s biggest annual television event.
Perhaps the most innovative crowdsourced ad campaign this year belongs to Newcastle Brown Ale — a brewery based in the United Kingdom.
The beer brand, owned by Heineken, is unable to advertise on national TV during the game (which will air on February 1) because Anheuser-Busch InBev holds exclusive advertising rights. But Newcastle is able to advertise in regional markets, so it bought some local advertising time, recruited Aubrey Plaza to help spread the word about the ad, and is now asking other brands to help it pay for the spots.
Sharing advertising time with other brands is an unusual tactic, but that’s precisely what Newcastle is doing with its 'Band of Brands'campaign — the slogan of which is ‘Football is a team sport. Now marketing is too.’
Here’s Plaza explaining the concept:
The reason for combining forces, Newcastle claims, is to cover costs of running a Super Bowl commercial. The ads are notoriously expensive — over $4 million for a 30 second spot this year. But regional ads are much more affordable. Media company Vox, for instance,revealed that it paid only $700 for an ad that is to be aired in Helena, Montana, a town of 30,000.
It’s an interesting ‘crowdsourcing’ tactic, and it appears to be working. So far, the list of participating brands includes Match.com, Boost Mobile, and (a personal favorite) McClure’s Pickles.
Of course, fans of more traditional crowdsourced advertising can check out Doritos’s annual competition, which is currently accepting votes for the contest winner. Funnily enough, Newcastle submitted its own version of the ad for consideration — naturally, featuring no Doritos but lots of Newcastle.

Newcastle Ale Takes a Novel Approach to Crowdsourcing a Super Bowl Ad

Newcastle Ale Takes a Novel Approach to Crowdsourcing a Super Bowl Ad



Crowdfunding is an interesting way to fund projects but so many people are using it for trivial purposes. It dramatically reduces it's potential.

FarSounder Opens New Acoustic Test Tank Facility - IHS Maritime 360

FarSounder Opens New Acoustic Test Tank Facility - IHS Maritime 360



Press

FarSounder Opens New Acoustic Test Tank Facility

21 January 2015
  
FarSounder announces the opening of its new acoustic test tank facility at its headquarters in Warwick, Rhode Island, USA. This new facility was custom designed and built specifically for FarSounder's purposes. This acoustic tank will be used primarily for production testing and calibration of FarSounder's sonar systems. It will also be available for FarSounder's R&D projects.

"Our new acoustic test tank is deeper and larger than our previous test tank. This means that it is suitable for all of our production measurements. In addition, we will be able to use it for many R&D tasks that were limited by the size of our previous tank," said Matthew Zimmerman, FarSounder's Vice President of Engineering. "Having the tank in the same building as our headquarters greatly increases our production efficiency."

FarSounder's new test tank facility will also be available for rental on a limited basis. More information about the design and construction of the new tank can be found in the FarSounder Tech Blog:
http://www.farsounder.com/technology/blog/farsounders-acoustic-test-tank-facility

About FarSounder

FarSounder, Inc. (www.farsounder.com) is a U.S. based high technology marine electronics manufacturer specializing in underwater acoustics. With unique patented technology, the company has a global customer base of commercial, government and private sector users. The company is the recognized leader in real time 3D sonar systems and has been selling its flagship navigation and obstacle avoidance systems since 2004. FarSounder has expanded its product line with its Ship Protection System following years of R&D and U.S. government funded research. The FarSounder FS-SPS Ship Protection System is for those owner/operators who demand the best solutions for assuring the safety of their passengers and crew. The system provides detection, classification and alarms of underwater threats. Portside, platform and shore based systems are also available for waterfront security. (http://www.farsounder.com)

ClassNK releases updates to its Guidelines for Container Stowage and Securing Arrangements - IHS Maritime 360

ClassNK releases updates to its Guidelines for Container Stowage and Securing Arrangements - IHS Maritime 360



Press

ClassNK releases updates to its Guidelines for Container Stowage and Securing Arrangements

08 January 2015
  
Tokyo – Leading classification society ClassNK (Chairman and President: Noboru Ueda) has released the second edition of its Guidelines for Container Stowage and Securing Arrangements. The update comes in response to recent industry changes as the amount and size of container carriers increases more than ever before.
Last year, the average size newly delivered containership was over 7,000TEU and various new securing technologies have been developed to enhance the efficiency of loading containers on board these ever-growing vessels. Consequently, it has become increasingly important to evaluate the adequacy of such container stowage and securing arrangements. Taking into consideration ISO standards, the growing diversity of actual stowage and securing methods on container vessels and loads acting on containers due to ship motions, ClassNK has developed strength evaluation methods for safer stowage and securing arrangements.
The second edition of the guidelines includes amendments to evaluation methods to allow for the consideration of the effect of sea routes on stowage and securing. For those vessels installed with lashing calculation programs capable of evaluating container lashing strength, a new class notation can be affixed.
In addition, procedures related to affixing class notations for ships in compliance with the IMO regulations on providing safe working conditions for securing of containers on deck in CSS Code (Code of Safe Practice for Cargo Stowage and Securing) Annex 14 have also been included in the updated guidelines. Although this is a non-mandatory code, a number of states have been requiring that container ships calling at their ports comply with the CSS Code, and the ClassNK guidelines now include an audit of ships to ascertain that they comply with the CSS Code Annex 14.
The Guidelines for Container Stowage and Securing Arrangements (Second Edition) is available for download on the ClassNK website for ClassNK “My Page” users. Registration for ClassNK’s “My Page” service is easy and free. Simply go to ClassNK’s website at www.classnk.com and click on “My Page Login”.

Michael Pollan: "Cannabis, The Importance of Forgetting, and the Botany ...

Brant Cooper and Patrick Vlaskovits "The Lean Entrepreneur" | Talks at G...

A Holistic Approach to Community Development

How China Deals With Internet-Addicted Teens Is Kind Of Shocking. And Maybe A Good Idea?

How China Deals With Internet-Addicted Teens Is Kind Of Shocking. And Maybe A Good Idea?



How China Deals With Internet-Addicted Teens Is Kind Of Shocking. And Maybe A Good Idea?

The idea of treating a teen for an "addiction" to the Internet may seem a bit silly. But as this video shows, it goes way beyond some kid texting too much at dinner. Debilitating compulsive behavior can be destructive in whatever form it takes, even if it’s in digital form. But while the fact that China’s addressing the problem head-on seems like a good idea, the slightly barbaric and harsh way in which they’re going about it probably wouldn’t work too well in the U.S. (and it remains to be seen if it even works there). WATCH 

Watch this 14 Year Old GMO Activist Smackdown This Bullying 'Shark Tank'... I'm impressed!

U.S. Methane 'Hot Spot' about half the size of Connecticut - NASA - Oct. 9, 2014: One small “hot spot” in the U.S. Southwest is responsible for producing the largest concentration of the greenhouse gas methane seen over the United States - Oct. 9, 2014 - about half the size of Connecticut

U.S. Methane - Oct. 9, 2014: One small “hot spot” in the U.S. Southwest is responsible for producing the largest concentration of the greenhouse gas methane seen over the United States

Oct. 9, 2014: One small “hot spot” in the U.S. Southwest is responsible for producing the largest concentration of the greenhouse gas methane seen over the United States – more than triple the standard ground-based estimate -- according to a new study of satellite data by scientists at NASA and the University of Michigan.
Methane is very efficient at trapping heat in the atmosphere and, like carbon dioxide, it contributes to global warming. The hot spot, near the Four Corners intersection of Arizona, Colorado, New Mexico and Utah, covers only about 2,500 square miles (6,500 square kilometers), or half the size of Connecticut.
splash
The Four Corners area (red) is the major U.S. hot spot for methane emissions in this map showing how much emissions varied from average background concentrations from 2003-2009 (dark colors are lower than average; lighter colors are higher). Image Credit: NASA/JPL-Caltech/University of Michigan
In each of the seven years studied from 2003-2009, the area released about 0.59 million metric tons of methane into the atmosphere. This is almost 3.5 times the estimate for the same area in the European Union’s widely used Emissions Database for Global Atmospheric Research.
In the study published online today in the journal Geophysical Research Letters, researchers used observations made by the European Space Agency’s Scanning Imaging Absorption Spectrometer for Atmospheric Chartography (SCIAMACHY) instrument. SCIAMACHY measured greenhouse gases from 2002 to 2012. The atmospheric hot spot persisted throughout the study period. A ground station in the Total Carbon Column Observing Network, operated by the Department of Energy’s Los Alamos National Laboratory, provided independent validation of the measurement.
Auroras Underfoot (signup)
To calculate the emissions rate that would be required to produce the observed concentration of methane in the air, the authors performed high-resolution regional simulations using a chemical transport model, which simulates how weather moves and changes airborne chemical compounds.
Research scientist Christian Frankenberg of NASA's Jet Propulsion Laboratory (JPL) in Pasadena, California, first noticed the Four Corners signal years ago in SCIAMACHY data.
"We didn't focus on it because we weren't sure if it was a true signal or an instrument error," Frankenberg said.
The study's lead author, Eric Kort of the University of Michigan, Ann Arbor, noted the study period predates the widespread use of hydraulic fracturing, known as fracking, near the hot spot. This indicates the methane emissions should not be attributed to fracking but instead to leaks in natural gas production and processing equipment in New Mexico's San Juan Basin, which is the most active coalbed methane production area in the country.
Natural gas is 95-98 percent methane. Methane is colorless and odorless, making leaks hard to detect without scientific instruments.
"The results are indicative that emissions from established fossil fuel harvesting techniques are greater than inventoried," Kort said. "There's been so much attention on high-volume hydraulic fracturing, but we need to consider the industry as a whole."
Coalbed methane is gas that lines pores and cracks within coal. In underground coal mines, it is a deadly hazard that causes fatal explosions almost every year as it seeps out of the rock. After the U.S. energy crisis of the 1970s, techniques were invented to extract the methane from the coal and use it for fuel. By 2012, coalbed methane supplied about 8 percent of all natural gas in the United States.
Frankenberg noted that the study demonstrates the unique role space-based measurements can play in monitoring greenhouse gases.
"Satellite data cannot be as accurate as ground-based estimates, but from space, there are no hiding places," Frankenberg said.
Credits:
Production editor: Dr. Tony Phillips | Credit: Science@NASA
More information:
In March 2014 the Obama Administration announced a strategy to reduce methane emissions under its Climate Action Plan. The strategy includes improving the measurement and monitoring of methane emissions and assessing current methane emissions data.
NASA monitors Earth's vital signs from land, air and space with a fleet of satellites and airborne and ground-based observation campaigns. NASA develops new ways to observe and study Earth's interconnected natural systems with long-term data records and computer analysis tools to better see how our planet is changing. The agency shares this unique knowledge with the global community and works with institutions in the United States and around the world that contribute to understanding and protecting our home planet.
For more information about NASA's Earth science activities in 2014, visit:http://www.nasa.gov/earthrightnow

Quantum Levitation - Meissner effect.

A Sad Fact of Life: It's Actually Smart to Be Mean Online | WIRED

A Sad Fact of Life: It's Actually Smart to Be Mean Online | WIRED



"This so-called negativity bias works both ways, it seems. Other studies show that when we seek to impress someone with our massive gray matter, we spout sour and negative opinions. In a follow-up experiment, Bryan Gibson, a psychologist at Central Michigan University, took a group of 117 students (about two-thirds female) and had them watch a short movie and write a review that they would then show to a partner. Gibson's team told some of the reviewers to try to make their partner feel warmly toward them; others were told to try to appear smart. You guessed it: Those who were trying to seem brainy went significantly more negative than those trying to be endearing.
Why does this bias exist? No one really knows, though some theorists speculate it's evolutionary. In the ancestral environment, focusing on bad news helped you survive."

Fantastic Article Read More! 

The Gem of The Century… :: Luxury Secrets Revealed - One thousand times rarer than diamonds, this scintillating violet stone is found only in the shadow of Africa’s Mt. Kilimajaro!

The Gem of The Century… :: Luxury Secrets Revealed



One thousand times rarer than diamonds, this scintillating violet stone is found only in the shadow of Africa’s Mt. Kilimajaro!

Big Ag, Big Food: How Being Good for the Environment Is Not About Size

Shifting Lives Through Earthing - A Psychiatrist's Perspective | Shift Your Life

Shifting Lives Through Earthing - A Psychiatrist's Perspective | Shift Your Life


"Earthing refers to the practice of making contact with the surface of the Earth either directly, with the skin contacting the surface of the Earth- or by having the skin make indirect contact with the Earth through the use of conductive materials. The Earth constantly sheds an endless supply of electrons (negatively charged particles) from its surface. You can’t see the Earth’s energy but some people can feel it as a warm, tingling, and pleasant sensation when they out walking barefoot along the water’s edge at the beach or on a stretch of dew-moistened grass.
Throughout history humans walked barefoot and slept directly on the ground or separated from the ground by only a mat. But modern lifestyle, including the widespread use of insulative rubber- or plastic-soled shoes, has disconnected us from the Earth’s healing energy; and, of course, most people no longer sleep directly on the ground. In fact, many people people sleep on beds in 2nd-story- level (or higher in high rise apartment buildings in major cities) removed great distances from the Earth’s surface. Fascinating new research has raised the possibility that this disconnect may actually contribute to chronic pain, fatigue, inflammatory conditions and poor sleep that plague so many people.
It actually makes sense that we would feel better in connection with the Earth if you think about it. We are energetic, spiritual beings expressing through these human bodies. Where do we get the organic matter that makes up our body? From the Earth! Our bodies have an natural affinity for the Earth – and the Earth has an affinity for us. Areas of inflammation in our body tend to have overwhelming areas of positive charge associated with them; when we connect with the Earth, negative charges from the Earth flow through our bodies to the areas of positive charge and neutralize them.
How can the Earth’s electrons ‘flow’ though our bodies? Water is an excellent conductor of electricity and electrons. Water is of major importance to all living things; in some organisms, up to 90% of their body weight comes from water. Up to 60% of the human body is water, the brain is composed of 70% water, and the lungs are nearly 90% water. Lean muscle tissue contains about 75% water by weight, as is the brain; body fat contains 10% water and bone has 22% water. About 83% of our blood is water, which helps digest our food, transport waste, and control body temperature. Each day humans must replace 2.4 litres of water, some through drinking and the rest taken by the body from the foods eaten."
READ MORE - I follow them on Twitter and love their Tweets! 

To Rescue Economy, Japan Turns to Supermom - NYTimes.com ( Excellent Advice )

To Rescue Economy, Japan Turns to Supermom - NYTimes.com





Photo

Chiaki Kitajima, who is the creative director at an advertising agency, picking up her youngest son, Daido, at a child care center.  CreditKo Sasaki for The New York Times

Continue reading the main storyShare This Page
TOKYO — When she was pregnant with the first of her three sons, Chiaki Kitajima, an advertising executive here, said her bosses were shocked that rather than accept reduced hours and a demotion after maternity leave, she made a presentation on why the company should subsidize child care.
“I had to fight to convince them that supporting me was a good investment,” she said. Ms. 
Kitajima, 47, is now the creative director of her advertising agency 
but says mothers at her professional level remain rare.
The Japanese prime minister would like to change that. And he 
has a fix for his country’s troubled economy: the supermom.
These days, Prime Minister Shinzo Abe has been encouraging 
Japanese women to have it all. A rewarding career. Children, 
preferably more than one.
In a country where juggling work and family has long been 
especially difficult, Mr. Abe has pledged to ease the way for 
women like Ms. Kitajima, with more state-funded child care 
and other measures to foster “a society where all women shine.” 
Tackling the nation’s shrinking population and declining labor 
force by encouraging working women is part of his broader effort
 to re-energize the economy, which is looking especially unsteady 
after Japan unexpectedly fell into a recession last quarter."

Pineapple Juice Is 5 Times More Effective Than Cough Syrup - Read Why.(59) Care At Home

Pineapple Juice Is 5 Times More Effective Than Cough Syrup - Read Why!



Pineapples contains bromelain, an enzyme with anti-inflammatory properties. It fights infections and kills bacteria. The juice from fresh pineapples can suppress coughs five times more than cough syrup.





Did you know.....(59) Care At Home